After 30 years working in the ecosystem as an entrepreneur, Alfons Cornella has come to a conclusion: the great enemy of innovation is everyday life. The bottom line demands short-term efficiency, and innovative action does not fit this label; it is difficult to demonstrate its expected return. The world is buzzing with new ideas and transformative businesses, but only the most daring and rebellious, with an attitude based on curiosity and determination, will be able to survive.