Elena Busquets
Directora, The New Barcelona Post
AGENDA
SPEAKERS
Jaume Baró
Secretari d'Empresa i Competitivitat del Departament d'Empresa i Treball, Generalitat de Catalunya
Institutional Welcome
Laura Caballero
Director, Agència de Ciberseguretat de Catalunya
Navigating Digital Sovereignty: Cybersecurity and Dual Use in the New Technological Era
Jordi Sellas i Ferrés
CEO of Layers of Reality & director of IDEAL Barcelona, Layers of Reality
IRL VS URL: The Entertainment Duality
Yassir Raïs
CEO / Founder, Syra Coffee
RAC&GO – Podcast RAC1 for entrepreneurs
Guillem Vila
Vice President of Centres, Ocado
Technology Adoption – The role of the Barcelona’s Digital Hubs
Kalle Huhtala
Senior Project Manager, Business Management, LUMI AI Factory Services Center
Accelerating innovation with BSC AI Factory
Marta Herrero
Global Innovation & Portfolio Director, Reig Jofre
Transformation of the Pharmaceutical Sector
Fernando Casado
Co-founder & General Partner, Inclimo Climate Tech Fun
Powering Intelligence: AI and Energy in mutual reinvention
Israel Olalla
Customer Engineer Manager, Google
Putting AI to Work: Gemini Enterprise, Agents, and Bananas