Josep Santacreu

President , Cambra de Comerç

Institutional Welcome

Andreas Meretitis

Chief Data Officer Europe, OLX Group

How AI is Transforming Marketplaces

Israel Olalla

Customer Engineer Manager, Google

Putting AI to Work: Gemini Enterprise, Agents, and Bananas

Gonzalo Romero

Head of Education Iberia, Google

AI and the Future of Learning

David Levy

CEO, Diverinvest

The Disappearance of the Technological Middle Class

Anastasia Nedayvoda

Accelerator Program Lead at Giga, International Telecommunication Union (ITU)

Leading Change: The power of Women Founders

Ana Diez de la Fuente

Group Head of Zurich Technology Hubs & CEO Servizurich, Zurich Technology Delivery Center Barcelona

Technology Adoption – The role of the Barcelona’s Digital Hubs

Xavier Juarez

Construction Services Director, HP

Innovation and Intrapreneurship: The HP SitePrint Case

David García

CEO & Co-Founder, YPlasma

From Lab to Market: Dual Technologies shaping the future

Eduardo Aires

Founder and Creative Director, Studio Eduardo Aires

The Power of a City’s Brand